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The Elements of Blogging: Expanding the Conversation of Journalism, by Mark Leccese, Jerry Lanson
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Becoming a blogger takes practice, hard work, and, ultimately, a passion for the craft. Whether you plan to blog on politics or parenting, The Elements of Blogging is designed to give you the skills and strategies to get started, to sustain your work, and to seek out a robust audience. This book is loaded with practical advice on important topics such as determining a niche, finding the best stories, and blogging effectively and ethically. It features examples from both amateur and professional bloggers that show the techniques for building an argument, finding a voice, crafting a headline, and establishing a brand.
Key features:
- Real-world applicability. This book includes thumbnail profiles of bloggers and their sites, which illuminate key skills you will need to become an effective blogger
- Interactivity. Each chapter features discussion points and exercises intended to get you to think about, reflect on, and apply the contents of each chapter
- Creativity. While this book dives into software and plug-ins for bloggers, its main goal is to cover how to write blogs on a myriad of topics: news, opinion pieces, travel, politics, art, and more.
Visit the companion website: http://www.theelementsofblogging.com/
- Sales Rank: #1204708 in Books
- Published on: 2015-07-09
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .60" w x 7.50" l, 1.12 pounds
- Binding: Paperback
- 284 pages
About the Author
Mark Leccese is an associate professor of Journalism at Emerson College. He has worked in print and online journalism for 35 years as a reporter, editor, and blogger. For several years, he was the media criticism blogger for The Boston Globe and WBUR-FM, a National Public Radio affiliate. His work has appeared in the Columbia Journalism Review, Quill, Journalism & Mass Communication Quarterly, Commonwealth, America, The Boston Globe, Boston Phoenix, and Boston Magazine.
Jerry Lanson is the author/co-author of Writing for Others, Writing for Ourselves; Writing and Reporting the News; and News in a New Century. He currently blogs for the Huffington Post and has posted several hundred blogs over the past five or six years on five different blogs. He was the first chair of the Department of Journalism at Emerson College (1999-2005) and has taught full-time on the faculties of NYU, Boston University, and Syracuse University.
Most helpful customer reviews
1 of 1 people found the following review helpful.
If you want to write in the blogosphere, you must buy this book!
By Lisa Boyd
The Elements of Blogging is so incredibly helpful. I am a TV writer living in Los Angeles, and because I work seasonally, I wanted to learn how to create a blog to improve my writing skills, so I don't twiddle my thumbs in the off-season. The Elements of Blogging gave me a ton of ideas and a boost of confidence as well. ("The odds are you know more about something than others--and probably more about several somethings.") Especially instructive was this advice: "You don't have to post every day, but you should write every day, even if only a few lines." This particular advice is made easier by the book with its fun and easy-to-grasp exercises at the end of each chapter. I also appreciated the guidance on ethics, podcasts, gold coins, and "link love". All that plus the author's piece on media coverage of a foul-mouthed David Ortiz made my day. Bravo.
1 of 1 people found the following review helpful.
Great book to educate people on blogging!
By hollybloom24
Social media is a huge part of my job, and we have been thinking of starting a blog. I bought the book because of that and also because one of the authors was my former journalism professor and one of the best teachers I have ever had, so I knew I'd learn a great deal. This book gives solid guidelines for starting and maintaining different types of blogs (travel, advice, politics, everyday, etc.) and building your brand. The book covers humor, ethics, blog design, dealing with spammers... It would be a great textbook for journalism or communication classes, and it's a really great reference for those of us who started out getting our news from print media and now have transitioned to online media! It would also be a great book for the "home blogger," small businesses, and anyone else thinking about blogging.
0 of 0 people found the following review helpful.
The next best thing to having Jerry Lanson as a teacher!
By Kim E. Pearson
If you have not had the good fortune, as I did, to have Jerry Lanson teach you how to write and report the news, this book is the next best thing. The Elements of Blogging pulls off the neat trick of being erudite but accessible, practical but theoretically sophisticated, and useful to novices and beginners alike. It draws useful distinctions between news and opinion blogging and takes beginning bloggers through each step of the process of defining, designing and developing a blog. It is particularly strong when it comes to nuts-and-bolts reporting, interviewing and writing skills. That's not surprising, given the authors' deep resumes as journalists, journalism educators and writing coaches. I have already used portions of the text in a college-level first seminar class, and I plan to use it as a required text in an upper-level course on political reporting.class. No matter how the news business changes, the skills imparted in this book will continue to be essential. I heartily recommend it to anyone aspiring to be a professional communicator.
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